The GMK Diagnostic Hub

The Diagnosis

Broken 301 redirect chains from the old URL structure to the new one force Google to re-crawl and re-index every page from scratch — erasing months of accumulated authority. Compound that with missing canonical tags creating duplicate-content signals, inflated DOM size from theme bloat destroying Core Web Vitals scores (LCP, CLS), and orphaned JSON-LD schema pointing to stale URLs. Google’s algorithm treats your site like a new domain that has never ranked for anything.

The Surgeon’s Approach

GMK maps your pre-migration URL structure against post-migration crawl data, rebuilds the redirect matrix, re-canonicalizes the URL taxonomy, and verifies Core Web Vitals on every critical landing page. Structured data is re-pointed to correct canonical URLs and validated in Google Search Console. Data reconciliation first — no guessing, no generic checklist.

The Diagnosis

Map Pack drops in Hillsboro, Beaverton, and Washington County trace to three failure points: NAP inconsistency (Name, Address, Phone mismatches across citation directories confuse Google’s entity resolution), missing or malformed LocalBusiness JSON-LD schema on your website, or a schema conflict between your SEO plugin and your theme’s own structured data output. Contradictory signals trigger Google to deprioritize your listing in favor of competitors with clean, consistent markup.

The Surgeon’s Approach

GMK audits your Google Business Profile schema against your on-site LocalBusiness markup, resolves PostalAddress conflicts across major citation directories, and deploys clean schema.org/LocalBusiness markup targeting Washington County, Hillsboro OR 97124, and your specific service area. Schema with verified geographic coordinates and areaServed entities is the technical foundation for Map Pack re-entry.

The Diagnosis

Traffic without conversions is an architecture problem, not a copy problem. Most common root causes: Core Web Vitals failures on mobile — specifically Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS) — causing visitors on 3G/4G to abandon before the page becomes interactive. Behind that: missing conversion-path signals (no ContactPoint schema, no click-to-call markup) and the complete absence of FAQPage or Service JSON-LD that AI Answer Engines need to surface your business as the answer to local service queries.

The Surgeon’s Approach

GMK identifies exactly where the conversion path breaks — mobile performance bottleneck, UX failure, or AEO visibility gap — and fixes the architecture before touching the copy. ContactPoint schema, BreadcrumbList hierarchy, and FAQPage JSON-LD are implemented so both human visitors and AI search engines can reach a conversation with you.

The Diagnosis

E-commerce conversion drops are a three-layer failure. First: product schema missing offers, availability, or aggregateRating properties — causing Google Shopping and AI shopping engines to deprioritize your product detail pages. Second: JavaScript-rendered Liquid template content invisible to Googlebot’s crawl, meaning your catalog is not fully indexed. Third: canonical misconfiguration on faceted navigation or variant URLs creating duplicate-content dilution that splits your ranking power across dead-end URLs.

The Surgeon’s Approach

GMK audits your full product data layer — from Liquid template output to JSON-LD schema completeness — and rebuilds the structured data architecture so both traditional search and AI shopping engines can read and rank your catalog correctly. GMK has managed high-volume Shopify and BigCommerce migrations under NDA. This is the difference between a product page that ranks and one that sits.

The Diagnosis

Answer Engine Optimization (AEO) requires a different architecture than traditional SEO. Businesses absent from Google AI Overviews, Perplexity, and ChatGPT answers are typically missing: FAQPage, HowTo, or Service JSON-LD schema that AI models use to identify authoritative sources; semantic HTML hierarchy (H1 to H2 to H3) where each heading is a natural-language question and the following paragraph is an entity-dense answer; Organization schema with sameAs properties linking to verified social profiles; and local entity density — named geographic references (Washington County, Hillsboro OR 97124, Sunset Corridor, TV Highway) that establish topical authority in your market.

The Surgeon’s Approach

GMK implements a full AEO content architecture across all four layers: FAQPage JSON-LD, semantic heading hierarchy, entity markup (Organization, LocalBusiness, Service, areaServed), and content restructuring so AI models can extract and cite your answers directly. This is how Washington County businesses get named in AI-generated answers — not luck, not volume, but architecture.